V-Guard Industries has released a new campaign around Durga Puja addressing the issue of women’s safety. The ad film, titled The Third Eye , calls on society to take collective responsibility with the message: ‘Reflect. Respect. Protect.’

The film begins with the concept of ‘V-Guard 3i Eyewear,’ intelligent glasses that detect harassment and alert authorities. As a young woman walks through the street wearing them, anti-social elements are identified and apprehended. The twist reveals the eyewear is fictional, used as a metaphor to emphasize that real safety requires vigilance from society itself.

Durga Puja celebrates the goddess as a symbol of strength and protection. Through the campaign, V-Guard urges people to extend the same respect to women in everyday life.

Nandagopal Nai

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