It was a match made in heaven.

The Promised Land Brewery in Gilroy has developed a new craft beer called “The Wave,” named after “Krazy” George Henderson and the audience engagement technique that he originated.

Owner and brewer Brian Schwab said a chance meeting with Krazy George led to the new brew.

The iconic cheerleader recalls that encounter with Schwab. “He came up to me at a function in Los Gatos and told me of his idea,” Henderson said at the packed Britannia Arms in Capitola, which hosted a release party for the new beer on Sept. 6. “I thought he was joking. Two days later he called me and already had the label designed. It’s amazing.”

Schwab said it was a blast watching everyone enjoy the beer and interacting with the local celebrity.

“We’re giving praise to an icon,” Schwab

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