Foxtale, a new-age skincare brand, has unveiled its latest video featuring actor Emraan Hashmi, the evergreen star who has ruled audiences’ hearts with his unforgettable songs. This collaboration shines a spotlight on the importance of lip protection, especially among the male demographic, in a fresh and funny manner.

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In the tongue-in-cheek film, Emraan Hashmi is seen in his classic, mischievous element during a humorous exchange with an insurance officer, where he attempts to get the actor's lips insured — for all the right reasons. The playful banter leads to the ultimate reveal: Hashmi’s lips remain perfectly protected and hydrated thanks to Foxtale’s Brightening Lip Balm .

Blending clever storytelling with celebr

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