The 9th Pingyao International Film Festival Project Market jurors stressed the importance of balancing creative originality with market feasibility at a press conference on the festival’s opening day.

This year, the festival received 872 submissions, of which the Pingyao Project Promotion (PPP) program presents 16 projects in various stages of development and the Literary Picturized Project (LPP) presents 15 works spanning from short fiction to full-length novels, representing a diverse array of contemporary Chinese literature available for screen adaptation. Awards including the Creativity Prize, Humanitarian Spirit Award and Commercial Potential Prize will be handed out, alongside the Momo Script Award.

Director Zhang Yang, whose credits include “Shower” and “Paths of the Soul,” hi

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