Pokémon has revealed that the Department of Homeland Security used its branding without permission in its “Gotta Catch ’Em All” ICE raid deportation campaign.
DHS triggered a culture-war firestorm after posting a Pokémon-themed montage of immigration raids—set to the franchise’s famous theme and capped with mock “cards” for arrestees—on Monday.
The stunt includes a video clip from a raid attended by Homeland Security Secretary Kristi Noem where U.S. citizens were cuffed outside a shattered door—footage critics say should never have been turned into content, and could land Noem in legal trouble.
In the post on X, DHS captioned the package “Gotta Catch ’Em All,” and Customs and Border Protection even piled on with a gif of a dancing Pikach, the yellow, mouse-like mascot of the globally po