The Brief

Disney+ subscription prices will increase on Oct. 21, with ad-supported plans rising to $11.99 and Premium rising to $18.99 per month.

Disney+, Hulu and ESPN bundles will also see price hikes, with some packages going up $3 per month.

The changes come as Disney works to keep its streaming business profitable amid growing competition.

Disney is raising prices again for its streaming services, including Disney+, Hulu and ESPN, as the company looks to keep its direct-to-consumer business profitable.

The new subscription rates take effect Oct. 21, marking the fourth straight October price hike since 2022. The move follows the launch of Disney’s new ESPN streaming platform and comes as competition in the streaming space continues to intensify.

How much Disney+ will cost

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