The Korean Wave (Hallyu) in India is set to get bigger with Lotte India, a confectionery brand, teaming up with musician Yashraj Mukhate to launch a new anthem for friendship, love and sharing titled We Are All Peperos .

With this campaign, Lotte India steps into music marketing, using the universal language of music to connect with Gen Z. The aim is to reinforce Pepero’s image as a fun and shareable treat.

The anthem features peppy, foot-tapping music designed to be instantly hummable and shareable. The campaign includes a vibrant music video filled with youthful energy, celebrating bonding, joy and positivity. In the film, Mukhate plays a boyfriend who wins over his girlfriend’s protective brother with Pepero, turning the snack into a symbol of connection and togetherness.

View this

See Full Page