This spring / summer 2026 season is being billed as the Great Designer Reshuffle , and Milan has four tectonic designer shifts. New in: Dario Vitale at Versace, Louise Trotter at Bottega Veneta, Simone Bellotti at Jil Sander and, of course, Demna at Gucci.

Although Demna’s grand unveiling won’t be until February 2026, the Georgian designer wanted to ride the momentum of change and offer an enticing surprise collection that plays on the House archives.

Marking the birth of a new Gucci era - which will be ‘unapologetically sexy, extravagant, and daring’ - La Famiglia is a study of the ‘Gucciness’ of Gucci,’ says the brand. ©gucci

Through framed portraits of an extended Gucci family, we see a whole host of personalities, dressed to the nines. La Snob is drop-dead chic in long body hugg

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