ITV 's This Morning host Ben Shephard had to step in to make an apology to viewers on Wednesday, after singer Lulu swore live on air. The 76-year-old pop icon appeared alongside hosts Ben and Cat Deeley to promote her new memoir, If Only You Knew , which details the extent of her struggles with alcoholism for the first time. "I struggled for years secretly; nobody knew I was an alcoholic," she told Ben and Cat. "It was never bad because I was never a fall-down drunk. My son didn't know, he said 'Wait a minute, Mum, are you sure?' and Elton [John] said 'How the [expletive] did I miss that?'"

Ben Shephard apologises

Before Lulu could continue, Ben quickly interjected: "Elton has an interesting choice of vocabulary, we just need to be careful because it's quite early! Apologi

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