X Games is entering a new era to reach the next generation of extreme sports fans.

The action sports competition today revealed a sweeping rebrand, including a new logo, identity, and aesthetic designed to reflect its global ambitions and rebellious spirit.

Driving the transformation is the new X Games League (XGL), a team-based league set to debut in summer 2026.

Led by former WNBA executive Annie Lokesh, the XGL will include both summer and winter editions, plus additional events worldwide to create a 12-month competitive calendar.

The rebrand, created by agency WKNDHRS, centers athletes. The league is offering bigger prizes and storytelling aimed at turning competitors into household names. It also introduced a new AI-powered judging system to offer real-time, transparent scoring.

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