Polycab India has launched a new festive campaign anchored by a Masterbrand TVC, celebrating its role in powering India’s festivals with safety and joy.

The film captures the festive spirit across the country- from Garba in Gujarat and Golu traditions in the South to Pujo in Bengal and the warmth of an Army officer returning home for Diwali. At the heart of each moment are electricians, portrayed as the trusted force installing and maintaining Polycab’s wires, cables, switches, fans, and lighting to keep homes and public spaces safe and bright.

The soundtrack by Salim–Sulaiman blends traditional elements with a modern touch, creating a memorable sonic identity. Beyond celebrations, the film also highlights Polycab’s role in India’s infrastructure — powering metros, tunnels, bridges, and

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