Krittika Marwaha, founder of Little Odd Marketers in Gurugram, sparked debate on LinkedIn after sharing her reaction to a colleague's refusal to attend a 9 pm work call due to household commitments. Marwaha reflected on the pressures founders face and the tendency to expect similar sacrifices from team members. Her post highlights the challenge of balancing business ambition with personal boundaries in India’s fast-paced advertising sector. Advertisement

The incident began when a team member declined a late-night work call, explaining she had to prepare dinner, help her son with studies, and manage chores, all amid unreliable internet. Marwaha admitted the encounter forced her to reconsider her leadership style, acknowledging that the drive to build a company can sometimes overshadow sen

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