Tourism in Sampson County is on the rise, according to an annual study commissioned by Visit NC, which is part of the Economic Development Partnership of North Carolina. Last week, the report showed that visitors, both domestic and international, spent $68.47 million in the county in 2024, an increase of 2.7 percent over 2024.

“We are excited to see tourism in Sampson County continue to grow,” stated Sheila Barefoot, executive director of Sampson County Tourism. “This growth reflects the hard work of our partners through lodging, dining, recreation, retail, and transportation, and it underscores the important role tourism plays in strengthening our local economy and enhancing quality of life in our communities.”

Barefoot provided a few numbers that show just how much of an impact tourism

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