Industry vet Patrick Wachsberger had little time for negativity this afternoon when he sat down for a career retrospective chat with Roeg Sutherland, co-Head of CAA’s Media Finance department, at San Sebastian’s Creative Investors’ Conference.

“Stay calm. Let’s be optimistic,” Wachsberger said when quizzed on the current shifts in the market, including the looming threat of artificial intelligence. “Creativity is inhibited by fear. And I think today is a very interesting time. I don’t think we should be depressed by the changes in the business. We’ve been through so many changes.”

The 193 CEO also urged his fellow producers and sales agents to stay agile and remain in touch with what audiences desire, but never chase perceived ideas of success.

“As producers and sales agents, you have

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