Wells Fargo is taking on credit card giants in push for growth

Wells Fargo has branches all over the country. And yet, the nation's fourth-largest bank is barely making a dent in the credit card market compared to its larger rivals JPMorgan Chase and Citigroup . A yearslong effort at Wells, aided by the removal this summer of the Federal Reserve's punitive asset cap, may help change all that. Here is what Wells Fargo is up against. The largest U.S. card issuers — Chase, American Express , Citi, and Capital One — dwarf Wells in credit card market share. Wells Fargo grabbed 4% share in 2024, making it the seventh-largest issuer in the country, according to global payments research provider Nilson Report. Comparatively, the No. 1 issuer, JPMorgan Chase, accounted for a whopping 17.27% share, while Amex, Citi, and Capital One each secured more than 10% sh