In an industry where the economics of film marketing and distribution often remain skewed, First Ray Films and Max Marketing are coming together to chart a new path for small and mid-budget theatrical releases.

First Ray Films has independently produced and released three films to date, each of which successfully recovered its production costs. This track record has allowed the company to build confidence in its slate, with six more films in the pipeline — three of them headed for theatrical release in the next six months with a combined budget of USD 2.5 million.

Max Marketing, on the other hand, brings over 15 years of proven expertise in the film marketing space, having spearheaded campaigns for titles ranging from Yeh Jawaani Hai Deewani to Animal, RRR to HanuMan, and Tumbbad to Merr

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