When it comes to restaurants, the Keith Lee effect is real. When the creator and food critic reviews your spot, the business booms tenfold, from lines around the block to sales soaring. “It’s an honor, man, I always say it’s not me, it’s God. I just be eating the food, and I’m blessed enough to be a part of it,” Lee told EBONY.

Still, this success often comes at a hidden cost: burnout. According to the QuickBooks Small Business Report, 2023, 76% of small business owners report that they lack the time to focus on their personal lives. Lee is returning for season two of The Reheat, powered by Microsoft—a multi-platform video series that goes beyond business growth to help entrepreneurs find balance.

Following the success of last year’s series, Microsoft and Keith are back, with the help of

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