This past April marked the 10-year anniversary of the Apple Watch. Those early aluminum, stainless steel, and—yes— 18k gold models launched without a clear idea of what they were for. Apple wanted its smartwatch to be a fashionable timepiece, a fitness tracker, a cellphone, a music player, a turn-by-turn navigator, and more. It seemed obvious that the Apple Watch could eventually replace the iPhone. A decade later, that is not only not the case, it’s looking like it may never be, though the Apple Watch Ultra 3 is ever closer (but still a far way off) from that dream.

Starting at $800, the Apple Watch Ultra 3 is not cheap. That’s the same price as an iPhone 17 —a whole damn computer with great cameras, not an accessory for your phone. The first Apple Watch Ultra targeted adventurer

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