• I flew to Seoul for the opening leg of the mega boyband Seventeen's new tour. • Cue a day full of merchandise, a lot of lines, and rocking good fun. • It also gave me insight into why bands like Seventeen are doing so well, even in the US.

"I'm crossing oceans to see Joshua Hong, and this is going to change my life," I said in my friend group chat, drunk with victory, with my prize from the Seventeen concert ticketing war in hand.

To be clear, I didn't meet the US-born member of the boy band Seventeen, but I did hop on an international flight to see him and the group perform.

On September 13 and 14, Seventeen kicked off their world tour at the Asiad Stadium in Incheon, just outside Seoul. This tour is set to bring Seventeen, one of the mega-label Hybe's biggest moneymakers, to cit

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