Ask where Indians are headed this festive season and Govind Bansal, Cleartrip’s marketing chief, is quick to warn that the country’s itineraries cannot be plotted on a single map.

“We will go to London. Before that, to Thailand. And before Thailand, to Goa. Indians remain aspirational, but each is at a different stage of aspiration,” he says.

Bansal was discussing Cleartrip’s new campaign for parent Flipkart’s Big Billion Day Sale. The idea carries a touch of irony: though the period marks a peak for travel, most Indians associate it with shopping. The same holds for the wedding season that follows Diwali.

“Our aim is to seize that white space and tie travel more firmly to big sale events,” Bansal explains.

The first two films of the campaign show parents urging their indolent son to b

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