As consumers increasingly turn to social media for inspiration, Signify has observed a shift in lighting preferences, particularly among younger buyers. Gen Z and millennials are no longer content with conventional overhead lights; they seek lighting solutions that enhance the ambiance of their homes, create immersive experiences, and reflect trends they see online.

From mood lighting that casts dramatic shadows and coloured accents for dining areas to connected home-theatre setups that sync with entertainment systems, these consumers are driving demand for smart, multi-functional, and visually striking lighting.

“Today’s younger audience researches products online, follows global trends, and wants to replicate those experiences at home. Mood lighting, spotlights, and immersive entertain

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