Parenting today is one of the most rewarding yet overwhelming journeys. Every parent wants to do what’s best for their child, but in a world overflowing with advice, the real challenge is knowing what truly matters. Over the years, both as a parent and as an entrepreneur, building one of India’s fastest-growing parenting essentials brands, I have realised that smart parenting is not about doing more but about making small, intentional choices that create a lasting impact on a child’s health and safety.

Rethinking healthy eating – Small swaps, big wins

When it comes to nutrition, children don’t always respond to logic, but they always respond to presentation. I’ve seen it with my own child—serve plain apple slices, and they often sit untouched. But turn them into fun skewers with a dash o

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