The reduction in GST rates on consumer durables is beginning to show in festive sales, with retailers reporting a notable rise in demand for premium appliances like large-screen televisions and dishwashers. While it may be too early to call this a broad-based upgrade cycle, companies say the early momentum is encouraging and consumer sentiment appears stronger than last year, according to a Moneycontrol report.

Television Sales Surge with Discounts and Cashback

Sony India said it will pass on an effective 7.8 per cent benefit to buyers starting September 22. The company has rolled out festive discounts of up to Rs 70,000 on its BRAVIA television range, covering popular screen sizes: up to Rs 70,000 off on 85-inch models, Rs 51,000 on 75-inch, Rs 40,000 on 65-inch, and Rs 32,000 on 55-inc

See Full Page