Dentsu Creative Webchutney has secured the strategy and creative mandate for RAK Ceramics India and KLUDI India following a multi-agency pitch. The account will be handled from the agency’s Bengaluru office.

RAK Ceramics, a ceramic brand with a presence in more than 150 countries, is preparing for a major brand refresh in India. KLUDI, the luxury German sanitaryware brand, aims to bring sophistication and innovation to contemporary Indian bathrooms. Together, the brands represent the future of aspirational, world-class living spaces in India.

Under the mandate, Dentsu Creative Webchutney will develop the strategic and creative framework for both brands, building design-led identities tailored to modern Indian consumers. By combining creativity, technology, and data intelligence, the agen

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