Paytm (One 97 Communications Limited) has launched a new gold coin rewards feature for all transactions made via its platform, including Scan & Pay, online purchases, money transfers, recharges, bill payments, and recurring payments. All payment modes—UPI, debit cards, credit cards, and net banking—are eligible, with credit card and RuPay credit card payments through UPI earning double gold coins. Advertisement

The company said in a regulatory filing on Thursday (September 25).

The announcement says users earn gold coins worth 1% of the transaction value." Practically, spending ₹10,000 earns 100 gold coins, and redeeming 1,500 coins requires a total spend of ₹1.5 lakh, translating to an effective cashback of 0.01%, or ₹15 in gold per ₹1.5 lakh spent.

The initiative is strategically tim

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