South Asian brands reshape the UK high street

Highlights:

Kay Beauty and Kulfi are now stocked in Space NK, marking South Asian brands’ entry into the UK high street.

Products are designed specifically for deeper skin tones, undertones, and brown-skin needs.

Launches are driven by social media engagement and demand from the UK’s South Asian diaspora.

These brands provide both functional products and cultural representation, filling gaps left by legacy beauty lines. - Advertisement -

The presence of South Asian brands encourages other beauty companies to expand shade ranges and embrace inclusivity.

The presence of South Asian brands on the UK high street is reshaping the beauty landscape. For years, beauty aisles in the country offered limited shade ranges and narrow representations of identity. That picture is now shifting, as