Cloudflare has unveiled a groundbreaking initiative aimed at giving website owners more control over how their content is accessed and used by artificial intelligence systems, including Google’s AI. The tech company’s new Content Signals Policy addresses longstanding concerns from publishers who claim that Google has used their content without authorization to train AI models and provide answers across the web. Critics have also argued that their work has been monetized by large platforms without fair compensation or proper credit.

Designed to empower publishers, the Content Signals Policy enables website operators to specify clear boundaries for AI crawlers. Nearly 20 percent of the internet—over 3.8 million domains under Cloudflare’s management—will automatically fall under this new fra

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