Hippo Homes, an omnichannel home improvement and construction marketplace, has rapidly scaled its sales operations and elevated customer experience through its partnership with LeadSquared, a CRM and end-to-end automation platform.

Operating in a market estimated at over $30 billion and growing at 8–10% CAGR, Hippo Homes is taking bold strides to formalize a space that has traditionally been fragmented and offline. Much like Home Depot or Lowe’s in the U.S., Hippo Homes is creating an ecosystem where homeowners, contractors, and professionals can access everything, from building materials to fittings—under one roof, both online and offline.

As demand soared, so did operational complexity. The company experienced a significant increase in customer interest across its website, JustDial, I

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