It’s been a mixed business report for Shaquille O’Neal. Recently, the Lakers legend launched Shaq-A-Licious XL Gummies in sneaker shapes, and that was not all. The 4x NBA champion also put his foot forward for the first time with his fragrance, exclusively available at JCPenney. But it seems that his high level in his entrepreneurial journey nullifies his personal brand’s recent failures. We are talking about the setbacks that Shaq’s Big Chicken has been facing for quite some time.

Big Chicken debuted in Las Vegas in 2018 and earned the accolade of the “2024 Brand of the Year” from the International Franchise Association. The success in a short time is also filled with various challenges. One that came to light recently was another closure of a franchise location. As per reports, they hav

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