In September 2025, American global financial advisory firm, Kroll released the annual edition of report titled ‘Kroll Celebrity Brand Valuation 2024’. As per the report, Indian cricketer Virat Kohli has retained the top spot in 2024 with a brand value of USD 231.1 million , marking an increase of nearly 2% from USD 227.9 million in 2023.

Renowned Indian Actor Ranveer Singh retained 2 nd position on the list, despite witnessing decline of 16% in his overall brand value i.e. from USD 203.1 million (in 2023) to USD 170.7 million (in 2024).

Bollywood Star and Padma Shri Awardee Shah Rukh Khan continues to hold 3rd spot for the 2nd consecutive year, with his total brand value increasing by nearly 21% to USD 145.7 million.

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