LOUISVILLE, Ky. — According to Danny Wimmer Presents, the festival production company behind Louder Than Life and Bourbon & Beyond, the back-to-back music festivals brought in an economic impact that's already being felt across the city.

General Manager Chamie McCurry said more than 450,000 fans attended Louder Than Life in Louisville over two weekends, making it the largest event they've ever produced. She added that the festival broke North American rock festival records.

“We welcomed fans from all 50 states and over 50 countries internationally,” McCurry said. “The charm and hospitality they receive here is bar none. Our goal is to get those people to come back throughout the year and experience more of Louisville.”

Big numbers, bigger impact

Louisville Tourism said last year's fest

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