BTTV Correspondent Aastha Chopra interacted with Gufran Alam, Vice President and Head of Digital Appliances at Samsung India, as he demonstrated how AI seamlessly integrates with everyday appliances. From refrigerators suggesting meals to washing machines recommending the right wash cycle, Samsung’s AI Home experience is designed to make life simpler, healthier, and more efficient. Alam also highlighted that Samsung is witnessing strong momentum this festive season, with profits already recorded in just the first two days of sales. Gufran also told that company expects demand to grow further as connected living devices such as air conditioners, washing machines, and TVs continue to drive consumer interest.

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