For the NFL, the only constant is change.

Well, the other constant is the effort to chase (and catch) as many dollars as possible.

Those two dynamics could eventually overlap in the form of a Super Bowl televised not by a three-letter legacy network but a dot-com streamer.

Lurking in a story from Jordan Rodrigue of TheAthletic.com regarding the league’s current fascination with YouTube is an acknowledgment from Commissioner Roger Goodell that a streaming Super Bowl is not off the table.

As to the notion that a company like YouTube or Amazon or Netflix could finagle a Super Bowl in the next wave of broadcast-rights deals, Goodell said (per Rodrigue) “ anything is possible .”

“With a changing media landscape, the way it changes as fast as it changes, it’s certainly possible,” Goodel

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