Amid the current renaissance of whimsical fashion , Cath Kidston has never been so relevant. With more than 30 years of print heritage, its new era offers a lifestyle collection of womenswear, pyjamas, handbags, swimwear and beyond – all in hand-painted, distinctive prints. Think pixel-glitched petals and a ‘Tiny Town’ print that adorns beautifully tailored tea dresses and multi-purpose bags and accessories.

The brand’s AW25 collection leans into these motifs. Ushering in the colder months, Cath Kidston’s latest range remains true to its heritage as a pioneer of print, but with modern cuts and fashion-forward silhouettes. Named ‘The Board Game’, each piece is inspired by vintage games and the art of play, with their signature wink of wit.

Cath Kidston's AW25 collection features tona

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