India is often described as a young country, but the truth is that it is also ageing faster. As per a report by NITI Aayog, the elderly in India currently comprises a little over 10 per cent of the population, translating to about 104 million, and is projected to reach 19.5 per cent of the total population by 2050. This demographic shift brings with it profound challenges for healthcare, social support, and above all, care-giving.

For generations, India’s joint family system ensured that elders were cared for at home and surrounded by family members. But as urbanisation and migration break down this traditional structure, millions of elderly Indians now face the prospect of living their final years without adequate support. Unlike developed countries that have built robust systems of long

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