Starbucks will close coffeehouses and shed "approximately 900 non-retail employees" as part of a billion-dollar restructuring plan. It's the second round of layoffs this year at the multinational chain, which made only $5 billion in profit last year on $36 billion dollars of revenue.

CEO Brian Niccol: "I believe these steps are necessary to build a better, stronger, and more resilient Starbucks that deepens its impact on the world and creates more opportunities for our partners, suppliers, and the communities we serve."

The apparent reality underlying this meaningless corporate logorrhea is that they opened coffee shops in random places to see what would stick and it's time to can the failures and remodel the rest: "we identified coffeehouses where we're unable to create the physical env

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