The Dallas Cowboys are America’s Team. They are a ratings magnet. We see this played out all of the time and ways both old and new. All media wants a piece of the Cowboys and does their best to amplify them.

Consider that the upcoming week of sporting festivities has been hyped up for a few months now. The Ryder Cup begins play on Friday (the main action of which will be broadcast by NBC which will be pertinent in a moment), college football is serving us up both Alabama/Georgia and Oregon/Penn State (the latter of which is on NBC, again more in a moment), and Major League Baseball is wrapping up its regular season with all sorts of chaos as teams chase playoff spots. Oh, and the NFL will play!

Obviously there will be NFL action on Thursday, but the bulk of it all will take place on Sund

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