Employers are hesitant to hire Gen Zers —and it shows in the data. A 2024 study by Intelligent.com of about 1,000 business leaders involved in hiring decisions shows 1 in 6 are hesitant to hire Gen Z, and 75% said some or all of the recent college graduates they hired recently were “unsatisfactory.”

That’s led Gen Z to get the badge of being “unemployable” or “unhireable.” Suzy Welch , a business journalist and adjunct professor at the top-ranked New York University Stern School of Business, believes she’s uncovered why hiring this generation feels that way.

Welch developed a class for MBA students about how to find their purpose, she recounted in an op-ed published by The Wall Street Journal on Thursday. She argued finding purpose lies at the intersection of one’s values, apti

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