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Katie Couric is following in Sydney Sweeney’s footsteps — for a great cause.

This summer, Sweeney’s jeans ad stirred up controversy.

Critics felt that it was too close to a eugenics dogwhistle for comfort, especially in today’s political environment.

Now, the legendary journalist is recreating the ad. But it’s a little different. You’ll see.

Is Katie Couric the new Sydney Sweeney?

Katie Couric stars, not in a commercial advertisement like Sydney Sweeney for American Eagle, but in a PSA.

This public service announcement is about colon cancer and the importance of a colonoscopy.

These screenings can save lives.

And the American Eagle ad highlighted a way to grab people’s attention for a great cause.

As you can see for yourself, the PSA begins with

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