Aetrex has expanded on its leading foot scanning technology for its kids’ shoe fitting platform with the launch of its Tootsie augmented reality and Aetrex Kids Orthotics program.

The newest AR experience for the company builds upon its Tootsie foot scanner software program that launched last year, using the company’s friendly monster character, Tootsie, to help guide children throughout the foot scanning process to measure their feet.

The expansion will see kids stepping into the Tootsie world with Meta Quest 3 or 3S VR headsets. Tootsie comes to life in stores to create a memorable shopping journey by engaging in conversation and playful dance-offs.

Aetrex said these new innovations aim to elevate in-store engagement, increase in-person retail sales and make footwear shopping f

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