The bar keeps being raised for United Way of Peterborough & District which unveiled its 2025 campaign goal to raise $1.6 million, announced at the Healthy Planet Arena on Thursday afternoon.

The 84th Community Campaign for United Way’s goal is a $1 million increase from last year’s $1.5 million. Jim Russell, United Way CEO said that it is positive that the goal gets raised every year.

“As our campaign chair (Paul Rellinger) said this morning, it's aspirational. We hit 1.55 (million) last year and nobody wants to be a part of doing less than what happened the year before,” he explained. “What you want in a campaign chair is some hunger, some animation and you don't want people to set the bar. I think it's appropriate that the goal is ahead of last year's number.

However, Russell wants to

See Full Page