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The Hidden Cost Of Customized Coffee Orders By Garrett Palm Sept. 25, 2025 5:39 pm EST

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These days, it feels like, if you haven't tried a strawberry matcha latte with a black sesame cream top or hacked the Starbucks ordering to get a nitro cold brew with 4 espresso shots and 10 pumps of vanilla, you're doing coffee wrong. The pressure to allow the customer to order whatever they want is causing your local coffee shop to come up with viral-worthy coffee drinks with cold foams and on-trend flavoring ingredients. Let's not forget the beautiful colors that don't get mixed by the barista, so the marbling of the different colors catches the eye. All of this has left the most important part of a coffee drink by the wayside – the coffee.

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