Mumbai: India's top two airlines and food delivery platforms are in a tough competition against each other as they explore partnerships to expand the reach of their loyalty programmes. After IndiGo partnered with Swiggy to reward Bluchips to Swiggy customers on every spend, Air India has now partnered with Zomato to reward Maharaja Club points against Zomato orders.

Aviation Follows Hospitality in Customer Rewards

After the Indian hospitality sector introduced loyalty programmes for their fequent customers, the aviation industry also followed by introducing their unique loyalty programmes where their customers earn certain amount of points as rewards against every purchase from them.

The race to acquire more loyal customers has evolved in cross-sector partnerships where customers can e

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