Dulce Rivera, the CEO of " Mi Pueblo ," operates the largest multicultural store in Alabama, with locations in Homewood and Pelham.

She is continuing the family business she took over in 2020 from her father, who started it to meet the need for diverse products in their household.

"He went to go buy cactus for this special dish that he loves. And he makes all the time. And it was very expensive, because you can't really find it here. And he was like, outraged about it! And he decided, you know what, this is a need in the community. This isn't the only product that's missing. And on his drive home that day, he saw there was a location open for lease, and he pulled over and called. And the rest is history," Rivera said.

The family business extends beyond the store, as Dulce's mother, Is

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