Snapchat, on Friday, September 26, highlighted significant growth in India’s creator ecosystem at its Creator Connect event in Delhi. The company revealed a surge in user engagement and content creation.

Snap Inc. shared that total time spent watching content on the platform in India has doubled in the last two years. Also, the number of official Snap Stars – Snapchat’s top-tier creators – has increased by 1.5 times in the same period. Content posted to Spotlight, the app’s short-video feature, recorded more than a fourfold year-over-year increase.

Saket Jha Saurabh, director and head of content & AR partnerships at Snap Inc., said that India is central to the company’s global creator strategy and one of its fastest-growing markets. He added that programmes such as Snapchat Creator Conne

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