Groove Armada’s Andy Cato with Kaleb Cooper and Jeremy Clarkson on Clarkson’s Farm for Amazon Prime.
A wild farming brand co-founded by one half of Groove Armada has surged in value after appearing on Clarkson’s Farm.
Wildfarmed was set up by Groove Armada’s Andy Cato alongside former TV presenter George Lamb and Edd Lees in 2018.
The business aims to aims to transform landscapes and food systems by producing nutritious, sustainable flour and bread as well as restoring soil health, enhancing biodiversity and reducing environmental impacts through regenerative agricultural practices.
Cato sold the rights to his Groove Armada songs to purchase a farm in south western France where he experimented with regenerative techniques to restore degraded soils.
Four years ago, he also took on a 25