Lincoln Riley Quietly Turns In-State Recruiting Tide as USC’s $168K Factor Threatens Georgia From NIL power to in-state loyalty, USC suddenly owns the recruiting spotlight. Is Lincoln Riley building t

Four weeks into the season, and USC remains undefeated. Not just that, they’re strutting into Big Ten play with the confidence of a blueblood program. Sitting at 4-0, the Trojans showed their dominance and even survived an early test against Michigan State without star receiver Ja’Kobi Lane . They also unveiled Jayden Maiava as a QB growing upwards each week. But the real story here is how Lincoln Riley is quietly rebuilding USC’s identity in recruiting, something that hasn’t felt this powerful since Pete Carroll ’s dynasty days.

Ask anyone in SoCal’s football scene, and they’ll tell you. USC hasn’t consistently been the dream destination in nearly two decades. On September 25, FOX College Football shared a comment by former USC QB coach and BTN analyst Yogi R