London Fashion Week. PA Photo. See PA story CITY Burberry. Photo credit should read: Jordan Pettitt/PA Wire
Last week’s London Fashion Week reignited the spark within the fashion industry, under the British Fashion Council’s (BFC) new chief executive, Laura Weir.
Weir is proving herself to be the right person at the helm of BFC as she works on improving the industry and the LFW brand.
She has achieved this by waiving the participation fees for designers physically showcasing at LFW, which removes financial barriers that restrict the industry, among other changes.
With the help of the Department for Digital, Culture, Media and Sport (DCMS), she is also extending the NEWGEN programme, a BFC-run initiative that supports emerging designers. The DCMS promised an additional £2m to the progra