(CNN) - Cracker Barrel is going big on breakfast.

Friday is National Pancake Day, and the chain is offering customers all-you-can-eat pancakes for $5 at all of its 660 locations.

But that’s not the only offer from the griddle.

Cracker Barrel calls itself the “unofficial sponsor of the pancake block,” and to honor the football move, people who wear their favorite team’s jersey or bring a same-day game ticket will get a free side of pancakes with an entree purchase throughout October.

Cracker Barrel is trying to bounce back from a slump earlier this year that was linked to the national uproar after the company made a logo change.

Officials say that the incident resulted in an 8% drop in visitors to its restaurants.

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