From heartwarming narratives to clever cultural hooks, Indian brands are rolling out high-impact campaigns that strike a balance between purpose and play. Whether it’s Fevikwik’s humorous take on everyday fixes, Britannia’s viral ode to chai rituals, or V-Guard’s call for social consciousness—each film leverages sharp storytelling to resonate with evolving consumer sensibilities.

Here’s a closer look at the campaigns that stood out this week.

Fevikwik Anniversary by Pidilite

Fevikwik, Pidilite Industries’ instant adhesive brand, has launched a new TVC blending product functionality with humour. Building on the momentum of its previous AI-led campaign, the film features a middle-aged couple in a light-hearted spat over a forgotten anniversary—resolved instantly with Fevikwik.

The ad c

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